Your autoresponder is, after your website, your single most important marketing tool.  No kidding.  Autoresponders are magic.

Autoresponders enable you to build and manage the greatest asset any marketing business can have - its contact list.

An autoresponder can also send out marketing literature and ezines automatically and, if you include links in your ezines to products and incorporate your affiliate code in these links, it can help you bring in the sales.

Check out this autoresponder - we bought it to help manage the FactsAboutAdSense.com AdSense Insider course.

• It works and is easy to use

• It creates sales leads

• It saves you time

• It does all the admin and email list management automatically for you

• It doesn't restrict you to a single email campaign per licence so you get much more for your money

• You can use it to get contact details of your website visitors

• It delivers information to your enquirers automatically

• It provides the essential out-out facility

• It lets you run many different autoresponders at the same time for a single fee

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The other reason we like this autoresponder is that you can test your emails easily which is great if you are planning to send out a sequence of messages over a period of days - you don't have to wait for each day to come along to see what the email looks like because you can get them all sent together immediately.

And if you use HTML emails, you can easily get statistics about opening rates and so on.