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Forum Marketing Techniques

How to exploit your Forum signature

Forums are powerful allies to have on your side in the Search Engines Wars. They provide you with a golden opportunity to get free links back to your site and if the forum is any good, it will have a high page ranking itself which can reflect well on your own site.

Does this describe your own forum tactics?

Register and post. Register and post. Register and post. Register and post.

If so, you are probably wasting a golden opportunity.

Here's the deal: your signature has to perform 2 functions.

  1. It has to publicise a link to your site.
  2. It has to get click thrus

Publicising a link to your website is the easy bit - you just use the bulletin board codes to create a hyperlink and you're away. One link per post.

The trickier bit is getting those click thrus, but it can be easy if you test your wording first, and the way to do that is to use Google AdWords to find out what works best in terms of the copy.

The outline is straightforward, but if you want the detail, just complete this form and I'll rush along to you a step-by-step road map.

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