How
to get the data you need to manage AdSense for profit
Which
ads make dollars?
Which ads make cents?
Which pages get the clicks?
Which don't?
To grow your AdSense
profits you have to know
-
which ads
perform, get clicks, make money
-
which pages
perform: get most traffic, get most clicks, make most
money
-
which color
schemes perform: get more than their fair share of
clicks
-
which ad
formats earn the money: get most clicks and make
most money
You can't manage
this complex process without raw information.
But Google doesn't
tell you much and what you do get is many hours out of date.
One service gives
you tons of data and much more. It is the AdSense
Tracker. This service will tell you
-
Where
your clickers are coming from - by referrer, by
search engine and by search engine keyword.
This
information can tell you where you should focus your
promotional effort and budget. If you are getting
clicks mainly from keywords about one topic, then use this
information to increase the content of your site about
that topic. If you are getting most clicking
visitors from 3rd party referrals, expand that aspect of
you internet marketing campaign.
-
Which
ads your visitors are clicking on - click through
rates, names of the advertisers.
You
can use this information in 2 ways: first you can re-focus
your page content to concentrate on the content that most
closely relates to the high clicking ads. Secondly you can
use your Google AdSense control panel to block the low
performing ads. This will give even more prominence
to the best performing ads.
-
The click
through rates for each page on your site(s) - what
percentage of your visitors produce the clicks
If
you know this you can see how to steer visitors through
your site. Suppose one page gets a much higher click
through rate than any other, make sure that this page
features prominently on your home page with a big and
obvious link.
-
Click
through rates for each ad format: size and shape,
and color schemes.
Simple
but powerful information this. If you find that
changing the ad format from black and yellow to red and
yellow increases your click through rates by 20%, then do
it throughout your site and the chances are your overall
click through rate will rise = more money. Likewise
with the size and shape of your ads.
-
Detailed down
to the click data - the IP address of the
clicker, the source of the clicker, the page he /she was
on, when he / she clicked.
Use
this data to see how many people are clicking on more than
one ad on your site, when your ads get clicked (can help
you work out which part of the world they are in) and
where they came from.
You can do this
for an unlimited number of domains too whereas at the moment
Google only lets you track up to 20 domains / pages.
I've used this
tool for several months now and find the data I get not only
useful from the point of view of increasing my AdSense
profits, it is also interesting. For example, I can tell that
I am getting clicks on ads that appear in the USA but which
don't appear in the UK.
How it works
Simple: you just add
a short piece of JavaScript into your pages underneath
Google's own JavaScript code.
Once you've done this
you can see all the detailed information in REAL
TIME about your AdSense income via an easy to use
control panel. You also get high quality graphs of your
data so you can monitor and react to trends.
As an added bonus,
you can use the system to track more general visitors to your
site and, perhaps most usefully, see which keywords people are
searching on to find you.
Click
here now to find out more.
Here's a sample of
the type of information you get showing the ad formats, color
schemes, click through rates and so on.
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