Are you feeling a bit like this?

  • This book sounds pretty good

  • It looks genuine

  • I might get ripped off though

  • I don't really KNOW that it is safe to proceed

  • I'm just undecided right now - I can't bring myself to click on the BUY link now because...well, I guess I'm just not ready yet.

Well let me share some thoughts with you on this.

I've bought a lot of information products and it always takes me a while to hit the BUY button myself but when I do, I feel much better about it all. You get a strange sense of relief when you finally make the decision especially when you've been up and down the sales page and visited and re-visited the page lots of times.

And what is odd is that until you buy, you go on toying with the idea of purchasing which can be quite frustrating and time-consuming.  However, if you have already logically decided to buy, you then need to wait until your emotions have caught up.

What seems to go on in my head is a battle between the logical step of buying, because I understand the benefits of what I am investing in, and the fear I have of making a mistake.

I may rationally understand the value of the information I'm about to purchase but there is still the emotional bit to get over.

Now I can't help you with this.

But what I can do is deliver just one more piece of information to you that could help the logical side of things.

The business deal: invest $67 and what do you get?

You are thinking about making money with Google AdSense. That makes the process of deciding whether to buy my book a business-like one. 

You are not simply thinking of spending money on something that won't deliver any financial return - you are looking at a business proposition.

When you evaluate a business proposition you really just need to look at the return you expect to get from it and compare that to alternative places to spend or invest your money. You also need to weigh up the risks associated with each opportunity.

If you invest $67, the price of this ebook, in a bank, you might make a few dollars a year in interest and it will probably be a low risk transaction.

If you invest $67 in The Definitive Guide to Google AdSense you will probably make a much greater return (it won't happen on its own though - you need to work at it too) but there are risks: 

  • Clickbank might not deliver the book (email me: mail @ commercialreality.co.uk if it doesn't)
     

  • It might not be what you want (send me a request for a refund)

  • You might feel you haven't the ability or aptitude to do what it takes to get AdSense going - there's nothing particularly complex about AdSense but there are general principles that I explain that can boost your earnings
     

  • You have some questions about my book that I haven't answered properly - just email me with your questions (mail @ commercialreality.co.uk)

Let's put some numbers on the business case

The Business Case

Suppose you can invest $67 and get 10% a year interest. (Pretty good these days) You would get only $6.70 a year in income.

That is around 2c a day.

Just one single extra click a day on an AdSense ad anywhere on your site is going to beat that hands down.

The question then is:

Having read about The Definitive Guide to Google AdSense, do you think you are likely to be able to get at least one more click a day on an AdSense ad somewhere on your site as a result of the information in it?

This is the killer equation. If you think you will then it's a better bet than leaving your money in the bank.

But wait!

There's a second killer equation too.

Having read about The Definitive Guide to Google AdSense, do you think you are going to be able to increase the average value of clicks on ads on your site by at least 2c a day when you've studied what is in it?  

With some clicks worth many dollars it's likely isn't it ?- provided you know how to do it.

So there's your second strong commercial justification for making this investment now.

By the way, my book comes with some other bonuses that I haven't mentioned as well!

End of commercial case.

PS FINAL KILLER DECISION POINT:-

Don't forget the in-built affiliate program. Sell just 2 copies (and I'll show you how to do this effectively even if your site is about flower arranging or antique desks) and you'll have got virtually all your money back.  Sell 3 and you are in profit.

And do you know what? Once you've set things up, you could sell a lot more than 3 copies.

Remember what Allan Gardyne had to say?  It's here again:

Hi William
I checked my ClickBank stats and saw 4 sales for you in the past week. That's pretty good, considering all I did was place a simple link above a few of my AdSense ads.

And don't forget that you now get a high paying keyword report with 2,500 keywords identified in it, totally free as a bonus.

All the best

William Charlwood

PS Google paid $1.2 billion to its affiliates to show ads last year according to Business2.com. Make sure they send you a decent sized check next time round. 

This e-book is one of those rarities in online marketing education... it's not a bunch of hype!  This is practical, straightforward information that anyone, experience or not, can use immediately to maximise their AdSense revenue.  I could not be happier to have found it!
John Schwartz
http://www.puppies-dogs-supplies.com

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The Definitive Guide to Google AdSense
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Revised Edition price $67

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