How to get
more traffic
Traffic generation
techniques
There is no doubt that one of the best ways of getting
traffic is to adopt the combined approach of
- Always giving people a Reason and a Reminder to Return,
and
- Putting in place Traffic Generation systems.
The first method gives you a philosophy: never just quote
your website address or just put it in a link. ALWAYS tell
people how they will benefit from the visit. People have
inertia, even when it comes to clicking a weblink. Give
them something to help them over the inertial barrier.
Traffic generation systems require more work. We
touched on viral marketing as one lazy method but you need to
get your name and site about: go and visit those forums and
contribute. Work on those web pages to build a larger
site.
But most of all keep steadily at it, a little bit at a time.
For example, I recently was invited to contribute a blog on e-consultancy.com
- because months earlier I had signed up to their mailing list
and responded fast to an invitation they sent to everyone to
contribute to a new blog section.
I then had to write a number of short articles to demonstrate
that I could say something interesting and useful more than
once!
I passed that qualification step and now try to write 3 or 4
short notes a week and most times I manage to find some excuse
to link back to one of my sites. This generates visits,
and it also over time will help my ranking with the search
engines.
Where do you start?
I would start building an autoresponder
email course - just like I do for this website. But note too how
my ebook is a traffic generator in its own right. Can you
use a similar approach? |